Zolotoye Yabloko

Ронял елку Nataly

6 years ago

Excellent store with a good selection. Great prices. Huge thanks to Clinique representative Olga. We need more stores like this. St. Petersburg needs a store like this.

Лена Миняева

3 months ago

My favorite cosmetics store! It's the only place I can find skincare that won't cause allergies, rashes, or other facial problems. Thank you, ZYa ✨

Ольга Воробьева

5 years ago

A gorgeous store, not really a store, but a salon. You walk in and feel like a kid, everything is so captivating. The designers and decorators did a fantastic job. They have a wide selection of cosmetics from various brands, from luxury brands to lesser-known ones. If you want to try something new, this is the place to go. I guarantee you won't leave without buying something. Everything is so deliciously presented! And as the saying goes, appetite comes with eating!

Анастасия

2 months ago

A wonderful store. The staff is always polite and ready to help customers choose a product in any price range and from all the brands on offer. Of course, there's not enough staff on weekends to handle the huge influx of customers, but I'm also pleased with the approach of the younger staff (interns) who, when unable to help, consult with their senior colleagues. I'm also pleased with the wide selection of samplers available for trying out new products at home. The store's selection goes without saying; I think it's all clear from the photos on the cards. 👍

Alan Khadikov

Edited 6 months ago

Golden Apple, Nevsky Center Shopping Center By Alan Khadikov, L'Oréal Brand Architect, Co-Founder of the Swedes & Indians agency Hello, St. Petersburg✨ Today I'm sharing my impressions of my visit to the Golden Apple in the Nevsky Center. As a professional, I appreciate not only the product range but also the brand's physical architecture. And there's a lot to learn here. 🎨 1. Displays: a synergy of art and commerce. - Eco-theme: organic cosmetics are made from wood, stone, and copper—the philosophy of "clean" skincare is immediately apparent. - Activation zones: for example, tables with Don't Touch My Skin testers, where each product is accompanied by a card with the ingredients and a QR code for a video review. 💡 For colleagues: this approach isn't about selling; it's about building a customer. The customer is engaged in the brand's story through a tactile and visual experience. 💬 2. Open communication: dialogue instead of monologue. Golden Apple breaks down barriers between customers and consultants: - Free makeup zones are open daily. Makeup artists not only apply products but also teach them the nuances. - Honest reviews: QR codes on the shelves lead to a Telegram channel where real reviews are published and challenges are held. - Real-time feedback: every negative review receives a response from the team via geolocation. Positive reviews are also clearly reflected in Facebook. 📦 3. Pickup point: transparency as a standard: The order pickup point is not a dark corner, but an aesthetically pleasing, open loft with a designer solution. ✅ Summary: Why it's a benchmark for the industry: - Space efficiency: the store generates the highest revenue per square meter in the Russian beauty segment. - Competitive advantage: Rive Gauche and L'Etoile don't have the same level of digital and offline integration. - Customer-centricity: from skin diagnostics to a free yoga mat with purchase, the service builds loyalty.

Ekaterina Zlotnikova

5 years ago

Unique brand choice for St. Petersburg

Muhammad Bilal

4 years ago

Good shopping mall you buy everything you need

Maria Arsen

5 years ago

the widest assortment, courteous staff, normal prices.

Mikhail Luttsev

5 years ago

My girlfriend called it "the women's heaven". Really great choice and nice prices. Nice stuff.

Laura “Mila” M

4 years ago

You can find a lot of things in that place, and it's very clean so it's nice to shop there. The people who work there are very friendly and kind.